Kroger, Drone Express Begin New Drone Grocery Delivery Program

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Source: https://dronelife.com/2021/05/07/kroger-drone-express-begin-new-drone-grocery-delivery-program/

Overview:

Drone Express and Kroger begin testing drone grocery delivery in a pilot program – part of the retailer’s goal of providing customers with “anything, anytime, anywhere,” says a company press release.

“Kroger’s new drone delivery pilot is part of the evolution of our rapidly growing and innovative e-commerce business – which includes pickup, delivery, and ship and reached more than $10 billion in sales in 2020,” said Kroger’s Jody Kalmbach, group vice president of product experience. “The pilot reinforces the importance of flexibility and immediacy to customers, powered by modern, cost-effective, and efficient last-mile solutions. We’re excited to test drone delivery and gain insights that will inform expansion plans as well as future customer solutions.”

The Drone Express delivery system offers customers with the option to have their package delivered to wherever they – and their smartphone – are.  Customers can order a picnic delivered to a park, for example: or band-aids to a skatepark.

Analysis:

Drone delivery is becoming a new way of delivering groceries to the average shopper. I believe that this technology will allow grocery shopping to become more accessible to more people, who can now get it delivered to them no matter where they are. This article did make me wonder what the cost would be and if it would be worth it for the average customer.