Parley for the Oceans is the network and space where creators, thinkers and leaders raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction.
As a founding member since 2015, adidas supports Parley for the Oceans in its education and communication efforts and commits to the Parley A.I.R. (Avoid, Intercept, Redesign) strategy:
– Avoid: No use of plastic bags and microbeads. We are committed to be single-use plastic free in our facilities.
– Intercept: Prevent plastic from entering the ocean and recover existing threats. We are working with Parley for the Oceans to prevent plastic entering the oceans and transform it into performance sportswear instead. We are working on turning what we believe is a problem (marine plastic pollution) into progress with an eco-innovative replacement for virgin plastic: Parley Ocean Plastic™.
– Redesign: Drive eco-innovation around materials, products and new ways of using them with the ultimate goal of reinventing current plastic.
Parley Ocean Plastic™, used as a replacement for virgin plastic in the making of adidas x Parley products, is a catalyst innovation created from upcycled plastic waste intercepted from beaches and coastal communities before it reaches the ocean. With the production of one pair of Parley shoes we prevent approximately 11 plastic bottles from entering our oceans.
Parley Ocean Plastic™ is a range of eco-innovative materials created from upcycled plastic waste that is intercepted from remote shorelines, beaches and in coastal communities before it reaches the oceans. Parley for the Oceans works with its partners to collect, sort and transport the recovered raw material (mainly PET bottles) to our supplier who produces the yarn, which is legally trademarked.
Analysis: This article shows how materials are being made from recycled and reclaimed materials. Using used and found plastic not only cleans up our polluted oceans but in turn allows materials to be repurposed for a second life as shoes. Materials that are made from old recycled materials could bring PET plastics into the circular economy.
