This is a parking service provided at the airport, where a parking space allows travelers to park their vehicle at the airport over a period of time for a certain amount of money while they are away. This business model is a good example of branding techniques and the power of brand language. Through the use bright yellow with black dots, not only are they easy to identify within the airport area, but also memorable and fun. Their shuttle bus, which is covered completely in the yellow and black graphics, takes passengers and travels between terminals and the parking lot. I think there are potentials for branding to be part of the on-campus parking garage.