The Present and Future of AI in Design


by: Miklos Phillips

AI holds a lot of potential for the design world, but for this to happen the hype around it needs to be deconstructed. It would better if designers cleared their minds and didn’t think about AI as “artificial intelligence”–as though AI was going to work as some kind of magic-tech. A more useful way to think about AI—at least for the short-term—is “augmented intelligence.”

Robots are not replacing designers. IBM CEO Ginni Rometty recently expressed that “If I considered the initials AI, I would have preferred augmented intelligence.”

AI is going to be mostly about optimization and speed. Designers working with AI can create designs faster and more cheaply due to the increased speed and efficiency it offers. The power of AI will lie in the speed in which it can analyze vast amounts of data and suggest design adjustments. A designer can then cherry-pick and approve adjustments based on that data. The most effective designs to test can be created expediently, and multiple prototype versions can be A/B tested with users. Speedy design prototyping could be done with an AI design tool where basic sketches are scanned in, a few parameters are entered and a library of established UI components spring to life to render a prototype in alignment with a company design system.

Designers need not worry. AI and robots will not replace us—at least not in the short term. Instead of being a threat, augmented intelligence will present a series of exciting opportunities. Leveraging those design opportunities is not going to happen by magic, but by designers co-creating with AI as our creativity sits in the crosshairs of art, science, engineering, and design. Technology in the past made us stronger and faster. AI will make us smarter.

This article provides insight into how AI can be leveraged in the co-creation of products. This is helpful in the context of my project as it highlights different ways of achieving efficiency in designs, not only in the time it takes to create them but also the actual effectiveness of the product.

Originally published by: Toptal