Original Article:
Jordan Toothbrush by Design and Architecture Norway
http://www.inclusivedesign.no/product-graphic/jordan-toothbrush-article147-265.html
“PROBLEM
How can we make toothbrush packaging more user-friendly and easier to open for
a wider range of people?
The lead users had a range of abilities.
− People with arthritis provided feedback on handling and accessing the packaging.
− Low vision users gave advice about shelf presence, information graphics and openability through touch rather than sight.
− Children tested how intuitive designs were as well as dexterity issues. Although not the primary consumer group, they gave key information on how easy the designs were to understand.
− Older people with multiple age related impairments tested a variety of factors.
APPROACH
Controlled observation:
Lead users were initially observed visiting supermarkets and shops.
This aimed to explore the issues around shelf presence and information graphics on existing packaging.
Interview:
Lead users were interviewed as they tested existing toothbrush packaging and 70 other types of packaging. The process was recorded using video and still camera.
Workshop:
Testing was repeated with lead users, from initial concept to market ready solutions. The process was recorded using video and still camera.
RESULTS
Many insights were successfully gathered especially in the areas of openability, prioritising information and brand visibility. Examples of quotes from the users:
“I like larger handles” – 80 year old man
“I usually try to open them in the store, if I don’t think I can manage, I hang it neatly back in place” – 43 year old with arthritis”
This article touches upon the importance of packaging and how packaging can be a barrier for individuals with disabilities. It highlights important aspects of package design that improve usability.
