This car company is making trucks that are specifically made for the user experience and having many different options for space efficiency and many utilities.
” “We are so passionate about building vehicles that can change people’s lives,” said Tony Aquila, Executive Chairman, Canoo. “Our pickup truck is as strong as the toughest trucks out there and is designed to be exponentially more productive. This truck works for you. We made accessories for people who use trucks – on the job, weekends, adventure. You name it, we did it because it’s your platform and she’s bad to the bone.” “.(Press.canoo.com 2021)
“Canoo designed its pickup truck to be the most cab-forward and space efficient on the market, with massive cargo capacity on the smallest footprint possible. Thanks to the flexible platform and steer-by-wire, the passenger compartment was able to be shifted forward to maximize driver visibility. Canoo’s designers gave the pickup added stance and durability with increased wheel spats to support larger wheels, which provides improved stability and gives it a rugged profile. Advanced lighting technology provides adaptive safety, and the company’s iconic signature headlights and taillights serve as core brand identifiers without the need for a logo. Beyond just storage, the front surface of the vehicle has been extended to better protect the headlights and windscreen.” (Press.canoo.com 2021)
This shows an extreme customer focus of giving more opportunities to use more space and efficiently. Features like the ones this truck has are features that would make an owner proud to own and when people are proud of their vehicles they like to show them off. Especially since there are so many clever features to show off with the vehicle that make them stand out. They also mentioned how they changed parts of the design to make it look more rugged, to tailor to a specific style. This would bring in more consumers that are interested in the style since it also has features that are to help with that more rugged life style. When the product fits well into a community and includes interesting and useful features it is bound to be shown off to others.
“Canoo has designed a modular electric platform purpose-built to deliver maximum vehicle interior space and adaptable to support a wide range of vehicle applications for consumers and businesses.” (Press.canoo.com 2021)
“Canoo’s line of battery electric vehicles is purposefully designed to help everyday people be more productive and enjoy a return on capital from their vehicle, putting money back into the pockets of its consumers.” (Press.canoo.com 2021)
This even goes to show the business side that they are making the truck for the people through giving them more features and at a lower cost so that more people can enjoy the experience they are advertising.
References:
Ip, T. H. (2023, October 9). Canoo’s New Pickup Is All Electric, All American – Ready For Work & The Weekend https://www.press.canoo.com/press-release/canoos-new-pickup-is-all-electric-all-american-ready-for-work-the-weekend
