The SEMA car show which stands for “the Specialty Equipment Market Association, is a significant worldwide trade show for the automotive aftermarket industry.” (Exhibits Studio,
“The SEMA Car Show (which comes under SEMA Fest), an extension of the SEMA Show, provides automotive speciality equipment manufacturers with the opportunity to introduce or debut new, innovative, futuristic products and make meaningful partnerships with industry professionals, buyers and decision-makers from different corners of the world.”
“SEMA is a four-day trade show that attracts over 161,000 individuals, with 71,000 qualified buyer companies searching for honest products to sell later at their respective shops. The SEMA show focuses on representing both customers and trade outlets, so it invites 3,300 media representatives from both customers and trade outlets. More than 2,400 exhibiting companies will showcase their brands at the SEMA Show.”
“The SEMA Show is the premier trade show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products, and connect with industry buyers from all over the world.”
“These shows attract global buyers and business representatives from consumer markets and the innovation industry and provide an international platform for exhibitors to showcase their latest achievements and attract potential investors. In addition, the SEMA Car Shows host keynote seminars and webinars that educate participants about the diverse opportunities in online marketing and customer service.”
SEMA is an event that many people in the automotive community wish to go to and have a built car on display one day, it’s the car show of all car shows here in America. The car show is is full of products and cars on display to show off those products, making the car show very business oriented but in the most flashy show off way of saying “look at what we’ve got”. This ties back into the idea of having a product that you find moving enough to show off. So what makes these products new, innovative, and futuristic that makes these companies want to show off to buyers so that they will show off the product when they buy them for themselves? SEMA is a business strategy that companies use to show off their product in an environment (a car show) where the entire point is showing off, and that alongside with the massive and devote community is why it is so successful.
References:
Just Cars. (2020, December 17). REPORT – 2019 SEMA SHOW – JUST CARS. Just Cars. https://www.justcars.com.au/news-and-reviews/report-2019-sema-show/793980
Exhibitor 2024 | Semashow.com. (n.d.). https://www.semashow.com/exhibitor?mode=WhyExhibit
Manley, D. (2021, November 18). SEMA 2021 + Meguiar’s Ultimate Passion Segment – Part II. Cooled.Collective. https://blog.cooledcollective.com/sema-2021-meguiars-ultimate-passion-segment-part-ii/
