What if partnering with another company that already excels in the area needing improvement could benefit both without costing either company more money? My conjecture is for a car company to partner with a cooler company to make an accessory or add-on package for vehicles specifically for transporting groceries. Neither company has to invest too much, but both can benefit from the partnership.
![](https://desis.osu.edu/seniorthesis/wp-content/uploads/2023/09/IMG_6656-1-1024x768.png)