Customers Still Like to Shop in Person, Even if They Get Only to the Curb


Online orders have surged for retailers in the pandemic, as curbside pickup helps Americans satisfy their desire to hop in a car and drive to the store.

The popularity of curbside pickup reveals that the future of retail is not just more packages piling up on people’s doorsteps. Beyond satisfying the need for contactless shopping in the pandemic, it taps into Americans’ desire to drive to a store, a pull that can be just as strong as, or even stronger than, the convenience of home delivery.


I also would rather go to curbside for pickup during the pandemic but now the reason is mostly to make sure when I get there that item is in stock and so I don’t have to pay delivery fees.


Maheshwari, S., & Corkery, M. (2020, October 9). Customers still like to shop in person, even if they get only to the curb. The New York Times.