Author: Ruofan Yu
Date: March 10, 2021
Publisher: Journal of Physics: Conference Series
Comments:
Ikea, one of the largest furniture manufacturers in the world, focus a lot of their intentions on providing the best furniture at the cheapest prices.
It is interesting learning how and what Ikea has done to become successful. Immersion is a big part and filling customers with senses like sight, smell, and feel plays a part in selling different lifestyles.
