Innovative Angle: Users as experts: Gives users access to technology and tools typically reserved for company employees. Users then create their own designs or
versions of the product.
At The Candle Lab, we believe that scent plays a key role in our daily experiences. We want to help you use the magic of custom fragrance to create those experiences for maximum enjoyment. You’ll be amazed at how consciously crafting the scents that surround you can enhance you day-to-day life. Whether you choose to pour a candle, mix a lotion, or craft a room spray, you’ll find your perfect scent – and have fun creating it!
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This business model is beneficial to my research because it creates a fun activity for users to enjoy while benefiting profits due to having to purchase what the user created. This approach for business is successful in that it utilizes an innovative angle for allowing users the creative freedom of designing a product using their own products.
