Innovative Angle: Offering their motivational service for free, GymPact makes money by taking a cut when they pay out rewards to members who successfully met their Pact.

The Concept Behind GymPact 

How many of us have bought a gym membership and never used it? GymPact’s core involves this situation in which something you want later (having gone to the gym) conflicts with something you want right now (staying home to watch TV).

We realized that with real money on the line and easy, fool-proof check-ins at gyms, people could actually push themselves to get out the door and into the gym.

This business model is beneficial to my research because it creates a dynamic for dedication and motivation while offering incentives for succeeding. This approach for business is successful in that it utilizes an innovative angle for allowing users to make money while benefiting their health both mentally and physically.