Innovative Angle: Crowdsourcing. Leveraging users to co-create products and sell to other users.
YouTube allows users to build and manage a business through a user “Channel”. Users are able to collaborate with one another as a strategy to promote themselves to benefit their business.
This allows user to have the freedom of:
- Setting up their business
- Defining and communicating their brand
- Operating their business at scale
- Promoting their business
- Adversiting their channel
—
This business model is beneficial to my research because it creates cross-cultural collaboration in which relates heavily to my problem definition. This approach for business is successful in that it utilizes an innovative angle for allowing users to co-create, utilizing their platform.
