Don’t Panic, 2018 https://www.dontpaniclondon.com/project/too-much-information/
We changed the public’s perception of autism
Challenge – Reshape the public’s understanding of a widely known, but often misunderstood, spectrum disorder.
Insight – 99% of the UK public claims to understand autism, but this is often based on inaccurate stereotypes.
Solution – Use familiar and relatable settings to communicate a key aspect of autism, immersing the public in an honest portrayal of an everyday autistic experience.
This is a video that allows viewers to experience what it might be like to be a child with Autism going shopping with his mother at a shopping mall and how overwhelming it can be.