Too Much Information by Don’t Panic


Don’t Panic, 2018

We changed the public’s perception of autism

Challenge – Reshape the public’s understanding of a widely known, but often misunderstood, spectrum disorder.

Insight – 99% of the UK public claims to understand autism, but this is often based on inaccurate stereotypes.

Solution – Use familiar and relatable settings to communicate a key aspect of autism, immersing the public in an honest portrayal of an everyday autistic experience.

This is a video that allows viewers to experience what it might be like to be a child with Autism going shopping with his mother at a shopping mall and how overwhelming it can be.