Psychology of the Grocery Store


Learning about shopper trends is one of the best ways for consumer businesses to stay on top of their marketing and advertising approach. By analyzing consistent consumer data, all businesses can form lasting relationships with their customers and use the information to allow their own companies to grow. In the infographic below, the University of Southern California’s Online Master of Science in Applied Psychology degree took a closer look at the psychology used to sell to consumers in grocery stores around the U.S.

On average, United States households spend up to ten percent of their available income on food and groceries. This amounts to roughly $105 every week, with the average trip to the supermarket costing almost $50. This data was collected in 2012 and remains relatively unchanged up to the modern day. Though consumers will frequently spend this amount on their trip, there are many different factors they consider in their purchases. No two customers are always the same, though spotting trends can help businesses notice similarities that directly relate to their products and goods.


I wanted to see some of the psychology that goes into setting up a grocery store, I have seen a couple videos on it before how placements smells and sounds can have an effect on how people shop.


USCDornsife. (2023, May 12). Psychology of the grocery store: USC online. USC MAPP Online.