Honda has made a name for itself as a reliable and versatile brand with a wide range of models to suit different needs and budgets. But who exactly are the people behind the wheel of a Honda?
In this blog post, we take a closer look at the demographics of Honda car owners and explore some interesting facts and figures that shed light on this topic.
Table of Contents
Whether you’re a Honda enthusiast or simply curious about car buyer demographics, read on to learn more.
Quick Demographic Facts About Honda Car Owners
Most Honda drivers are aged between 35 and 54 years old. The gender split is almost equal, with Caucasians and African Americans being the top two ethnicities. Over 50% of Honda drivers have some college education or a degree, and incomes range from under $25,000 to over $200,000 per year.
This data shows Honda draws a diverse customer base, appealing to both younger and older generations, and holds a strong market presence for compact cars.
Age Demographics for Honda Car Owners
| Age Group | Percentage of Honda Car Buyers |
|---|---|
| 18-29 | 15% |
| 30-49 | 40% |
| 50-64 | 30% |
| 65+ | 15% |
In 2022, 9% of Honda car owners in the U.S. were aged 18 to 29 years old.
Taking the data into consideration, it appears that Honda car ownership varies across different age groups, with younger adults accounting for a smaller proportion of owners than those in later age brackets.
Gender Demographics for Honda Car Owners
| Gender | Percentage of Honda Car Buyers |
|---|---|
| Male | 57% |
| Female | 43% |
Men are more likely to own cars than women in the United States, but the gap is decreasing.
In light of the information provided, it is evident that there are differences in gender demographics among car owners. Men are dominating the truck market while SUV buyers have a more even distribution.
Ethnicity Demographics for Honda Car Owners
| Ethnicity | Percentage of Honda Car Buyers |
|---|---|
| White | 69% |
| Hispanic | 13% |
| Black | 7% |
| Asian | 8% |
| Other | 3% |
White: The majority of Honda car owners in the United States are white, as they make up a significant portion of the car buyer population. In 2021, this ethnic group accounted for over four-fifths of both new and used car buyers in the US.
Hispanic or Latinx: Hondas are also popular among the Hispanic or Latinx population, with a notable percentage of Honda owners falling into this demographic.
Asian or Pacific Islander: Hondas hold a considerable appeal to the Asian or Pacific Islander demographic.
African American or Black: Some Honda car owners belong to the African American or Black demographic. The exact percentage was not given in the search results, but their presence among Honda owners is notable.
Education Level Demographics for Honda Car Owners
Honda is targeting middle to high-income families in the U.S.
It’s reasonable to assume that Honda drivers hold a bachelor’s degree, or similar.
Honda owners come from diverse educational backgrounds, ranging from high school graduates to individuals with college experience and degree holders.
This information demonstrates the connection between higher income levels and increased car ownership, particularly for Honda vehicles in the United States. It’s worth considering the role that economic factors may play in influencing vehicle ownership among different demographics in the country.
Other Interesting Facts About Honda
- Honda was the eighth largest automaker in the world by volume in 2020, producing over 4.5 million vehicles.
- The Honda Civic has been produced in 10 generations and sold over 19 million units worldwide as of 2021.
- The Honda Accord has been produced in 10 generations and sold over 21 million units worldwide as of 2021.
- The Honda Fit was renamed the Honda Jazz in many markets outside North America, and has been produced in four generations since 2001.
- The Honda HR-V is a subcompact crossover SUV that has been produced since 1999 and sold over 1 million units worldwide as of 2021.
- The Honda Pilot is a mid-size crossover SUV that has been produced in three generations since 2002 and sold over 2 million units worldwide as of 2021.
- The Honda Passport was a mid-size SUV that was produced from 1993 to 2002 and reintroduced in 2019 as a two-row mid-size SUV.
- The Honda Ridgeline is a mid-size pickup truck that has been produced in two generations since 2005 and sold over 400,000 units worldwide as of 2021.
- The Honda Clarity was a mid-size electric vehicle that was produced from 2017 to 2020 and offered in hydrogen fuel cell, plug-in hybrid, and all-electric versions.
- The Honda NSX is a mid-engine sports car that was produced in two generations from 1990 to 2005 and from 2016 to 2022.
- The Honda CR-Z was a hybrid sports car that was produced from 2010 to 2016 and featured a six-speed manual transmission option.
- The Honda FCX Clarity was a hydrogen fuel cell vehicle that was produced from 2008 to 2014 and leased to customers in California and Japan.
- The Honda EV Plus was an all-electric vehicle that was produced from 1997 to 1999 and leased to customers in California.
- The Honda S600 was a sports car that was produced from 1964 to 1966 and featured a four-cylinder DOHC engine.
- Here are the most common Honda problems (for cars).
- The Honda City is a subcompact car that has been produced in eight generations since 1981 and sold over 4 million units worldwide as of 2021.
- The Honda Life is a kei car that has been produced in nine generations since 1971 and sold over 2 million units worldwide as of 2021.
- The Honda Acty is a microvan that has been produced in nine generations since 1977 and sold over 5 million units worldwide as of 2021.
- The Honda Odyssey was the first minivan to offer a built-in vacuum cleaner, called the HondaVAC, starting in 2014.
- The Honda N-One is a kei car that has been produced since 2012 and features retro styling inspired by the first-generation Honda N360.
- The Honda e is an all-electric vehicle that was launched in Europe and Japan in 2020 and features a minimalist design and advanced technology.
- The HondaJet is a light business jet that was launched in 2015 and features advanced aerodynamics and fuel efficiency.
These facts showcase Honda’s impressive history and performance in the automotive industry, as well as its impact on the global market, manufacturing efforts, and vehicle value over time.
Sources
- https://www.honda.com/
- https://iide.co/case-studies/honda-marketing-strategy/
- https://en.wikipedia.org/wiki/Honda
- https://www.caranddriver.com/honda/
Works Cited:
Jones, P. (2023, August 18). Honda car owners: 64 demographic facts & numbers [2023] –. Motor & Wheels. https://motorandwheels.com/honda-car-owner-demographics-numbers/
