Toys Market Size, Share & COVID-19 Impact Analysis, By Product Type (Dolls, Outdoor and Sports Toys, Building and Construction Set, Infant and Preschool Toys, Games & Puzzles, and Others), By Age Group (0-3 Years, 3-5 Years, 5-12 Years, 12-18 Years, and 18+ Years)

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The global toys market size was USD 129.45 billion in 2020. The global COVID-19 impact has been unprecedented and staggering, with the product witnessing a positive demand shock across all regions amid the pandemic. Based on our analysis, the global market exhibited a stellar growth of 22.30% in 2020. The market is projected to grow from USD 141.08 billion in 2021 to USD 230.64 billion by 2028 at a CAGR of 7.30% in the 2021-2028 period. The sudden fall in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over.

Toys play a major role in developing children's minds by improving their thought process and decision-making ability. They consist of different categories such as brain training, physical activity, promotional merchandise, and collectibles. Festival occasions are the major means of selling different kinds of play items to the kids for the associated companies. Therefore, the manufacturers are introducing different types of dolls that suit children's festivals, which, in turn, boosts their overall revenues. For instance, in July 2020, MGA Entertainment Inc., a children’s entertainment company, launched new Rainbow High Fashion Dolls, a doll brand during the autumn season in the US. 

Notes
This is a long and complete report about the toy industry in the USA since the pandemic. The market has a projection to grow considerably in the next years. The use of sustainable materials such as bamboo, clay, and cork, and recyclable plastic is one of the trends of this report. What part of it is actually sustainable and what part is just greenwash? Another trend on this report is the rising of social media as a channel to advertise. The industry looks for influencer partners to promote their products. What is the content of these advertisements? How harmful can they be?

Reference
Anonymous. (2021, December). Toys Market Size, Share & COVID-19 Impact Analysis, By Product Type (Dolls, Outdoor and Sports Toys, Building and Construction Set, Infant and Preschool Toys, Games & Puzzles, and Others), By Age Group (0-3 Years, 3-5 Years, 5-12 Years, 12-18 Years, and 18+ Years). Fortune business Insights. Retrieved January 2023, from https://www.fortunebusinessinsights.com/toys-market-104699