Source: https://www.instacart.com/company/updates/the-world-is-your-cart/
Overview:
There’s no doubt that Instacart has made grocery shopping more convenient for millions of people, and as we look ahead, our clear opportunity is to double down on delivering the second part of the equation – discovery and inspiration across grocery and more. Whether you’re looking for inspo for your Saturday night dinner party, thinking about trying that new #BeautyTok trend, or need to get smart on the tastiest treats for your new puppy, Instacart is evolving to address these needs and deliver a fresh approach to online shopping inspiration.
Oriented around discovery, these experiences are brought to life with the launch of “The World is Your Cart,” Instacart’s newest creative platform featuring Grammy Award-winning singer, rapper, flutist, and entrepreneur Lizzo. “The World is Your Cart,” coupled with a suite of new product features, ushers in a new era of shopping inspiration by celebrating the promise that with Instacart, everyday moments and scenarios can turn into worlds of possibilities. These new in-app experiences enable customers to see it, “cart” it and get their discoveries delivered in as fast as an hour, opening up exciting ideas about the possibilities of their own digital cart.
Analysis:
In this article it explains how Instacart has released a new update called “The World Is Your Cart”, this update creates a new and immersive experience when shopping for groceries online. This makes me wonder how big of an impact it would make if we used popular influencers and allowed shoppers to use their creativity more to promote online grocery store shopping.
