I appreciate this quote from an article on the Ellevest website “There is no such thing as “gender neutral” financial services or choices in an industry that was built by men, for men. Ellevest was built from the ground up using real, hard data about women’s lived realities — they get paid less, stop getting raises a whole decade earlier, live longer, pay the pink tax, have more debt, do more unpaid labor, get fewer promotions … and so on. ” https://www.ellevest.com/magazine/raising-elle/why-for-women
Feels good to feel validated on the impossibility of an existing gender-neutral financial service.
Here’s some of their research I am going to use – “Here’s the thing: Women like money. They want to earn money on their investments. But what we heard from the women we spoke to was that they’re less concerned about trying to “beat the market” or earning above-average returns. It’s much more likely that they’re investing toward a certain goal — retirement, a down payment on a house, etc — and that their biggest concern is making it as likely as possible that they’ll have enough money for that goal at the time they need it.” – good to know that Women have specific goals they want to reach – I have noticed this trend in other resources made specifically for women – they want to be proactive, ready for weddings and families and owning a house. This is so different that the more neutral or masculine sites that are focused on the the competition and grandiosity of investing.
Should we be okay with women just stopping at goal setting? It makes me a little mad. This is a personal issue, but I don’t like that women are looking ahead and making these goals while men are ‘getting ahead’ and being a little riskier with a greater return. How can we make women more concerned with beating the market? How can we get women to enjoy the investing game in a completely personal way? Not just knowing money so that they can look after their future families, ugh.
