Amaze and Amaze Jr.

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Vision

AMAZE envisions a world that recognizes child and adolescent sexual development as natural and healthy, a world in which young people everywhere are supported and affirmed and the adults in their lives communicate openly and honestly with them about puberty, reproduction, relationships, sex and sexuality. In such a world, young people across the globe would have access to the information and support they need to develop into sexually healthy adults.

Mission

AMAZE harnesses the power of digital media to provide young adolescents around the globe with medically accurate, age-appropriate, affirming, and honest sex education they can access directly online—regardless of where they live or what school they attend.

AMAZE also strives to assist adults—parents, guardians, educators and health care providers around the globe—to communicate effectively and honestly about sex and sexuality with the children and adolescents in their lives.

Strategy

AMAZE leverages the expertise of master sexuality educators, the creativity of animation professionals, the input of young people, and the power of the internet to create and market:

  • Engaging, educational, age-appropriate, often humorous sex education videos for young adults.
  • Educational resources, including short videos, to build the skills of parents and guardians to better communicate with their children about sex and sexuality.
  • Toolkits, lesson plans, promotional materials and other resources to help educators and health care providers refer students and young patients to AMAZE as an available, free and fun resource to learn about sex and sexuality.

Source: https://amaze.org/jr/

Analysis:

I included this resource because Amaze does a good job making videos that are easy to understand for parents and kids when talking about sex. I think the actual content could be used as insights for our own designs and the method of intervention could be seen as an inspiration for a place to start.

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