DJ Cavem: Eco-Hip Hop

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When DJ Cavem coined the term eco-hip hop in 2007, he didn’t know it would sprout into a global movement. His mission to rap about climate change, food justice and plant-based foods spread far beyond his Denver hometown. Having performed at the Obama White House and been featured in Oprah Magazine and on the Rachael Ray Show, Dr. Ietef “DJ Cavem” Vita became known as more than just a rapper — but an activist, educator and vegan chef. Now, several years after the release of The Produce Section, his award-winning album that fused hip hop with lessons on eco-friendliness, Cavem has shifted his focus to new material. His latest project BIOMIMICZ is being released as an album/seed pack to get people involved and spur listeners into action.

“I wanted this album to become an experience,” he explained. “I want people to understand that one of the best ways to make an impact on the environment is being more conscious of what we eat and understanding that our everyday food choices impact the environment in a positive or negative way.”

From an early age Cavem has had a deep connection to environmental activism and food justice. Raised in Denver’s Five Points district, often referred to as the Harlem of the West, his interest for gardening and hip hop helped him resist the snares of gang lifestyle. Becoming vegan at age 14, he said he felt a calling to speak about these issues in his songs, “especially since most of the neighborhoods considered food deserts were people of color.” His 2007 debut single “Wheatgrass” with rapper Stic.Man of Dead Prez hit top ten on the charts in Spain and introduced him to the public as an OG (Organic Gardener). It led to his 2010 debut album The Teacher’s Lounge, followed by 2012’s The Produce Section, which featured collaborations with Speech from Arrested Development, Drummi Zeb from The Wailers, and Sa-Roc. Part album, part curriculum, The Produce Section offered lessons on organic gardening, plant-based recipes and alternate uses of energy.

Since then Cavem has traveled the world as both a performing artist and an educator. He’s shared the stage with Nick Jonas, Public Enemy, 2 Chains, Questlove, Wyclef Jean, among others. Offstage he’s involved with numerous organizations and projects dedicated to promoting wellness, eating healthy and environmental awareness. With his wife and collaborator Arasia “Alkemia” Earth, the pair inspire and educate around the world including communities in countries such as Azerbaijan through workshops and speaking engagements. They formed a non-profit organization called the Vita Earth Foundation, which hosts health and wellness summer camps, Culinary Concerts, and their Recipes for Resistance workshops, which focuses on culinary climate action.

Traveling the globe has given Cavem a fresh perspective with BIOMIMICZ. Released during International Compost Week, the EP is a precursor to a full-length album. It’s being issued as a seed pack — kale, arugula and beets — to be planted right away. Come harvest, the full-length album will be packed with recipes on how to prepare meals with those vegetables. According to Cavem, BIOMIMICZ is about getting back to basics with a sense of urgency.

“Factory farms have destroyed the Amazon rainforest. Pesticides and herbicides have destroyed our soil and microorganisms and contaminated our water. Our oceans are becoming acidic and we are losing the coral reefs. I hope my lyrics will inspire and educate. And I hope the seeds will be planted, literally.”

Artist: DJ Cavem

Source: https://www.chefietef.com/dj-cavem-bio/

Analysis:

DJ Cavem offers a unique perspective on food justice through the intersectionality of hip- hop and food: eco-hip hop. His work offers insight into the different connections one can make with users through food and art. Specifically, his work focuses on education through a meaningful connection to music. Furthermore, DJ Cavem challenges the traditional music space by creating an experience that transcends mediums. For example, in his album Biomimicz, DJ Cavem combines educational music with the physical experience of offering his album as a seed starter pack, full of various seeds for produce. This combination of materiality with the intangible is an interesting point to explore further. Addressing differing aspects of sensory stimuli in a future product, service, or system could work to engage users more thoughtfully in the desired experience and create a more meaningful impact.

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