“These concept designs are important because the way we ride in cars will be changing over the next decade. Instead of driving everywhere, new cars will be able to drive us around while we read a book, take a nap, or (for many of us, sadly) get some work done. BMW calls it a “living space for comfort-focused, permanently connected users.”
This is an obvious solution to the distracted driving dilemma. If self driving cars begin replacing standard vehicles, then it will not matter what the driver/passenger does while sitting behind the wheel. It is too early to tell how successful self driving cars will be, but finding solutions for the current issue could become obsolete if they start taking over the roadways in a couple years.