When it comes to supporting a company or a sports team the easiest way people do that is by wearing or using merchandise from the company with their logos or colors on it.
“Branded merchandise has always been a staple among companies, big or small. This strategy allows institutions to have an identity or something people will associate them with. Catchy logos, slogans, and even elegant color combinations contribute to your branding and identity.” (Monday merch 2023)
This also applies to sports teams or colleges, functioning as a large company. What better way to represent a team then by wearing the same jerseys. When we wear the jersey of a team we feel more connected to them. Even if it’s not a jersey and you are wearing the colors it still brings you that sense of involvement and excitement about a team. the same thing applies with companies, especially car companies. There are people who live repping the gear from a car company or racing team as well. This lets people know that you are a fan of the company and support them and their products.
“As mentioned earlier, branding is vital to having a voice and standing out from other companies. Anyone can offer the same products and services that you have so when you don’t have something people will remember you by, you will not stand out from the pack.” (Monday merch 2023)
With merch from these companies they want you to stand out and show off your colors. whether it’s the jersey and the colors, and logo of the teams and companies that are meant to stand out. People are intrigued with they see something with logo on it.
“Customers are the lifeblood of any business, and having loyal customers means having a constant stream of revenue that will help keep your brand running. This deep connection with the customers is why building a brand is absolutely crucial. Well, all thanks to your custom merch which makes this brand loyalty possible.” (Monday merch 2023)
The using and wearing of products that represent companies boosts brand’s business by others seeing that and forming a community of loyal customers, or fans.
Referencess:
Bond, B. (2024, March 25). The power of branded merchandise: A comprehensive guide. AZ Big Media. https://azbigmedia.com/business/the-power-of-branded-merchandise-a-comprehensive-guide/
Kern, B. (2023, August 21). Buckeye NatIon: Unraveling the loyal fandom of the Ohio state Buckeyes. Medium. https://bradkern.medium.com/buckeye-nation-unraveling-the-loyal-fandom-of-the-ohio-state-buckeyes-27a1719ea154
Monday Merch. (January 5, 2023). Why Branded Merchandise is Important for Employee Satisfaction and The Company. https://www.mondaymerch.com/articles/why-branded-merchandise-is-important-for-employee-satisfaction-and-the-company#
Porsche. (2024). Photos911 Turbo S Exclusive Series. Porsche. https://presskit.porsche.de/specials/en/porsche-exclusive-workshop/photos/911-turbo-s-exclusive-series.html
