Experiencing otherworld is an experience like no other. After hearing about it and being described as “trippy”, I still was not expecting what it had to offer. It is different from most exhibits in the way that all ages can truly have fun.
“Otherworld is a 32,000-square-foot immersive art installation in Columbus.
Explore over 40 scenes filled with large-scale art, mixed reality playgrounds, and secret passageways. It’s an all-new kind of art and storytelling experience where visitors are encouraged to freely explore and interact with a surreal world of science fiction and fantasy.” (Otherworld 2024)
“The Otherworld concept is unique among attractions, presenting a story about dreams and the subconscious. According to the narrative, Otherworld Industries tried to harness and control dreams, but the dreams were so powerful that the dream took back control and distorted reality in the waking world. For some of the most stunning rooms, the dreams have taken full control, and there is no trace of “Industries” left”(Merlin 2023)
” “It’s a unique venue experience, too, because you’re not confined to one room. You can veer off and explore the space, then come back into the central room where all the action is happening, then break off again if you need to take a breather.” “(Merlin 2023)
” “It’s everyone from small kids to adults. It’s all of the map.” “It’s left open for interpretation; there are a couple of different paths that you can follow,” says Renda. “There is room for people to insert their theories about what’s going on. Generally, you won’t complete the whole experience in one visit. Your experience with the gameplay element could be very different from anyone else’s.” ” (Merlin 2023)
Something about these unique experiences that can make an adult act like a child and share the same excitement is something important. The way this exhibit creates an environment where all want to explore it’s out of the box creativity and draws everyone in where it makes adults act like children is something that could be inspiring for what people want out of products. A product that can make adults act like children again and bring that same sense of joy.
references:
Otherworld. 2024. About page. https://www.otherworld.com/main/about
Lella Merlin. 2023. Otherworld: discover dreamscapes where art & technology meet. Blooloop. https://blooloop.com/theme-park/in-depth/otherworld-art-meets-tech/
