The Rise Of The Interconnected Mega-Platform

0
79
Photo: Getty

Smart devices collecting biometric and behavioral data are transforming everyday objects into services and platforms:


Having learned that everything-as-a-service presents a change in how consumers interact with products, I thought it would be interesting to research the shift towards a mega-platform, as my partners at Huntington focus on self-service experience and work extensively on the mobile app.

If everyday objects, like mirrors and toothbrushes, were turned into digital platforms and every interaction we had was with a smart device, what would that do to our well-being? Have we fully considered the financial impact turning ordinary objects into services would have on consumers, who now pay a subscription every month for what was once a mundane task?

Perhaps we are getting too caught up in the possibilities, and should reflect on what a mega-platform could offer at its core: convenience and surveillance. When applied to banking, this could possibly be the answer to achieving a new sense of financial wellness. Our relationship with a bank is already the most secure account we have; it seems to be the logical outlet to manage other services. By posing the far-fetched question of whether a mega-platform could counteract counterproductive ones, I begin to ponder the underlying idea of whether oversight into spending habits could truly reduce trivial spending.


References

Elnaj, S. (2020, February 25). The Rise Of The Interconnected Mega-Platform. Forbes. https://www.forbes.com/councils/forbestechcouncil/2020/02/25/the-rise-of-the-interconnected-mega-platform/