I have combined my science and technology section and my focus section in this article by displaying and analyzing the newest applications in the NIL world. The MOGL application launched earlier this year on IOS platforms. I believe it to be very insightful into what currently exists in the market of applications with a student athlete focus, and I can learn a great deal from its existence.
In an industry where accessibility and speed are paramount, MOGL’s iOS app responds to the growing demand for mobile-centric platforms that cater to the dynamic lifestyle of athletes. With this launch, MOGL extends its commitment to providing athlete influencers with the tools they need to navigate the NIL landscape confidently and successfully.
MOGL helps brands to build awareness and reach their target audience through mass-scale influencer marketing campaigns with athlete influencers and creators. The platform enables brands to connect to thousands of athletes, manage campaigns, verify fulfillment, track performance, and facilitate payment. As brands continue to turn to influencer marketing, athlete influencers have proven to deliver market-leading engagement rates and campaign results.
Key Features of the MOGL iOS App:
Tailored NIL Opportunities: Athletes can discover and apply to a variety of NIL deals from thousands of brands that align with their profiles and interests.
Effortless Deal Management: The app consolidates all NIL activities in one place for athletes, enabling them to manage their deals, message with brands, complete deliverables, and track payments with ease.
Transaction Security & Compliance: Athletes enjoy the peace of mind that comes with automatic NCAA disclosures and transparent, timely payment processing
MOGL’s iOS app launch marks a significant milestone in the evolution of athlete influencer marketing. As the trusted influencer marketing platform of NBC Sports, Liquid IV, and thousands of other brands, MOGL is setting the standard in the industry by ensuring a valuable experience for athletes and ensuring that they have the resources they need to succeed in the digital age.
Historically, sponsorships, endorsements, and other influencer campaigns required considerable time, resources, and coordination. With MOGL, brands can work with thousands of athlete influencers at once and athletes can complete campaign requirements in just a few taps to help brands reach their desired audience at scale (Yahoo!, 2024).
The MOGL application has given athletes the opportunity to have access to “succeed in the Digital Age” (Yahoo!, 2024). Seeing that the main points of emphasis in this application are focused on ease of use and a personalized experience I can draw many connections to other tech based articles I have read and see that these points are emphasized across all boards in emerging technology. Connecting the athletes directly to the businesses that they may interact with and strike deals with is another point of emphasis that MOGL gives the athletes that may be interested in joining their platform (Yahoo!, 2024). The market of NIL centered applications is still in its infancy stage so I believe that there is room to improve, but I think there are points to learn from it and what they’re doing right. How then can design create interventions that allow athletes to use applications to help them succeed in the digital age?
Source
Yahoo! (2024, March 20). MOGL accelerates nil sponsorships with launch of IOS app for athlete influencers. Yahoo! Finance. https://finance.yahoo.com/news/mogl-accelerates-nil-sponsorships-launch-140000833.html
