Recently, Honda has started reexploring alternatives to the typical commute. The Motocompto was released by Honda in the 1980’s to offer a solution to city congestion, but his small scooter never really picked up in foreign markets and the product was phased out (Skwarczek, 2023). However, in the past few years Honda has reimagined this product as the Motocompacto, staking its place in the alternative transportation market.
To encourage the purchase of the Motocompacto, my conjecture offers a specialized storage compartment that sits under the main frunk compartment. Increased emphasis on what one might call the ‘Honda ecosystem’ has the ability to drive sales as the Motocompacto evolves in the future. The motocompacto is intended to be a product that allows users to park their car and use the scooter to complete the last few miles of their commute to work or school. Adding a specialized storage compartment would encourage this user scenario while still allowing for full use of the rest of the frunk space. In the next stage of development, attention should be paid to making sure that the Motocompacto does not shift or rattle while the vehicle is moving.
References
Skwarczek, M., (2023). Tested: Honda Motocompacto Is Rad Rebooted. Car and Driver. https://www.caranddriver.com/reviews/a45684781/honda-motocompacto-e-scooter-ride/
