After looking at many different aspects of business, some things being more related to healthcare than others, one of the most important factors I found was trust. Trust is extremely important not only in business but especially in healthcare. The patient needs to be able to trust their doctor, that they are getting the right treatment, and that their treatment is in fact working to help them. Patients may have a lot of stress, preconceptions, and may be a bit unsure about their new treatment, so transparency about everything that is going on is vital to create that trust. One quote from an article from Bentley University stats “its imperative for communities continue to have conversations and debates to determine what’s in their collective and personal best interest” (Howarth, 2017).
My design conjecture seeks to aid in that transparency. It is a fun method to build trust between doctor and patient, or between different patients. The design conjecture is a game called Treatment Traders. This trading card game allows the patient to get different packs of cards containing treatment methods. These cards have different atttributes that inform the patient about the different aspects of this form of care. The cards can battle and be compared to see what the different treatment methods provide. It helps give the patient a better understanding of what options are out there and choose the best method with their healthcare provider in a fun and engaging way.
The purpose of the conjecture is to spark conversation and poke holes in ideas to see what people expect to see in products similar to what you have designed. While talking to classmates, here are some of the questions I received about this product:
- Are all the possible treatments in only one pack or do you have to open multiple to get the ones “you want”?
- Can these provide enough information to effectively differentiate the treatments?
- Will this cost the patient money to participate?
These questions about this conjecture are extremely helpful in aiding in determining what types of features users expect to see or know about in a product before making a decision on it.
Sources
Adobe. (2024). Firefly (Sept 11 version) [Large language model]. https://firefly.adobe.com/
Howarth, J. (2017, November 20). Here’s why people resist New Technologies. Bentley University. https://www.bentley.edu/news/heres-why-people-resist-new-technologies
