For the business section, my design conjecture is called the auto-lift extension, a built-in conveyor belt in the frunk space that can lift heavy objects. The articles on Walmart’s new inclusive shopping carts and Americans’ obsession with pickup trucks are the inspiration for this design conjecture. The takeaway from the Walmart article is inclusivity (Gore, 2024); the other articles are about luxury and modern appeal from pickups (Cowan, 2022).
With care and inclusivity in mind, the auto-lift extension can benefit a wide range of users. This design helps people who can’t lift heavy items by themselves. The adjustable heights allow inclusivity for users to customize to their needs. People can also operate the system through the mobile app and smartphones, which makes the auto-lift extension even more accessible. For the luxury and modern appeal aspects, the auto-lift extension will be a distinct feature for the pickups and their frunk space. Overall, this design conjecture is aiming to support people with bulky and outsized items while adding some sparkle to the plain frunk area.
Reference
Cowan, L. (2022). America’s love affair with pickup trucks. CBS News. https://www.cbsnews.com/news/americas-love-affair-with-pickup-trucks/
Gore, L. (2024, September 16). Walmart making major shopping cart change in 11 states, including Alabama. al. https://www.al.com/news/2024/09/walmart-making-major-shopping-cart-change-in-11-states-including-alabama.html