When the grocery delivery company stopped taking back its bags during the pandemic, some people used their stashes to make purses, journals and works of art
As her leather supply depleted in 2020, Ms. Parker started to experiment with a medium that by then had become more plentiful at her Queens apartment: the colorful plastic totes used to deliver groceries from FreshDirect, which feature the company’s logo surrounded by produce.
Ms. Parker began by slicing the FreshDirect bags into pieces. With those scraps, she made a handful of purses and small pouches using techniques including plaiting, macramé and sashiko, a form of Japanese embroidery. “I’m a FreshDirect artist,” said Ms. Parker, who is selling some of the purses for $899 on her website. “I didn’t mean to be, but the bags called to me.”
As more people turned to grocery delivery during the pandemic, others also started using FreshDirect bags as material for design projects.
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As a seamstress myself I find it interesting when I see people create fashion from non traditional materials, additionally it’s interesting way to combat material waste.
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Source:
Quinlan, A. (2022, December 19). Freshdirect, but make it fashion. The New York Times. https://www.nytimes.com/2022/12/19/style/freshdirect-reusable-bags-fashion.html
