Summary:
This article written by Daniel Downey discusses how Kroger, despite being a grocery chain grocery store, sells the most sushi in the U.S. Not only are people changing their opinions on buying supermarket sushi, but they are even buying more non-traditional grocery store items from Kroger as well. This article also dives into the history of Sushi and notes how Kroger’s sushi sales are between $400 and $600 million. There is also a discussion on how grocery store sushi could affect restaurants, and how it has changed over the years. Sushi can now be a portable snack, and there are lots of new types of sushi rolls out there. Sushi is an important part of Kroger’s business, and helps me understand Kroger as a brand.
Works Cited:
Downey, D. (2023, August 21). How kroger became the biggest Sushi Seller in America. The Wall Street Journal. https://www.wsj.com/business/retail/how-kroger-became-the-biggest-sushi-seller-in-america-d6ad149?mod=business_feat1_retail_pos5
