Technological innovation is changing the way we tell stories and disrupting the way we experience the world. One of those innovations, augmented reality (also known as AR), is quickly becoming a part of the day-to-day lives of consumers thanks to advances in AR technology and increased popularity over the last few years. As augmented reality has moved to the mainstream, its role in marketing businesses has grown as well. There are many ways to use AR and integrate it into a business marketing strategy. It is exciting to see the growth of AR and how it will affect all of us.
