https://www.theverge.com/2021/12/16/22822143/adidas-nft-launch-into-the-metaverse-price-release-date
The merch is cobranded with a trio of collaborators: Bored Ape Yacht Club, the highly sought-after NFT collection; Punks Comics, which recently featured Indigo on an issue’s cover; and GMoney, a pseudonymous crypto enthusiast who’s been consulting with Adidas on how to enter the NFT space in a way that feels authentic. The beanie is supposed to be the one worn by GMoney’s CryptoPunks avatar.
“You belong to a community, and we continue to add value to that over time.”
“There will be other experiences we’re putting together,” Erika Wykes-Sneyd, VP of marketing for Adidas Originals, tells The Verge. “The intent is this thing, this NFT, you belong to a community, and we continue to add value to that over time, and it’s gonna also evolve with what we’re learning about the community how they’re changing and evolving.”
