One of the articles I read discusses the ideal conditions for grocery shopping. It suggests quieter slower-paced music is better for shoppers and can increase their comfortability. But what if being comfortable in grocery stores doesn’t increase their sales? What if anxiety caused by music in grocery stores is an intentional marketing method to encourage people to impulse buy? Are grocery stores intentionally overwhelming your senses? Overstimulated people buy more at stores.
This is a very disruptive concept. It is less of a design concept and more of a way to use design as a business plan. Would overstimulation boost sales? Would customers still want to shop somewhere if they find out this is their method of selling more?
