Have you ever seen Renault’s brand film called The Postman? The film features a classic princess tale story with a punch of funny antics. This 90-second commercial was made by Akama and Paris Studio NKI for the brand’s line of electric vehicles.
This commercial used 3D animation. Study.com defines 3D animation as “the process of taking real 3D objects and shaping them into moveable, animated objects.” Similarly, there are various types of 3D animation. Some of which are stop-motion and CGI. When used effectively, these 3D animation styles will surely hit its goals.
What makes 3D animation good for businesses? Study suggests that the brain could process visuals 60,000x faster than texts. Consequently, this leads to the high retention rate of videos and images that we see each day. As a result, businesses who have used visuals in their promotion achieve higher retention to their audience. Therefore, creating an increase in their popularity and sales.
Notes:
3D Animation Benefits in Business: Why It’s Great for Start-Ups
Improve your marketing styles with 3D animation! Specifically, here are benefits of 3D animation in your business:
Catches Audience Attention
One of the many 3D animation benefits is it gives comic relief in most instances which makes it interesting to viewers. This universal appeal creates a great impact, especially in promotion. Once you’ve got their interest, it is easier to introduce to them your products and services.
Promotes Interactivity
Companies use animation to engage their customers. Imaginative concept and effects help in creating videos which will evoke audience participation. This way, they will feel more connected and interested to your brand.
Creates Branding
Animation is great for promotion. Using the technology and imagery, firms could explain the goal of their business very well. A well-made video animation will stick to their minds for a long time and will make a remarkable brand. Thus, it will create individuality and amplify uniqueness.
Attracts Online Traffic
One of the advantages of 3D animation is that it can be posted on multiple platforms. Since there are millions of internet users within a day, you have a high chance to get brand exposure. Moreover, Dreamgrow.com says including video on a landing page can increase conversions by 80%. This is something that start-up business owners should take advantage of.
Improves Cost-Effectiveness
As 3D animation produces photorealistic models of various products and projects, companies find it easier to correct errors and achieve 100 percent accuracy. Money and time saved through 3D technology vary for each manufacturer. However, common sense says that every error that gets through to the next phase of production without repair boosts cost.
References:
ciit.content.admin.01 (2019) 3D animation benefits: Advantages of using 3D animation in business, CIIT Philippines School – Multimedia Arts, Web Design, 3D Animation, Mobile Game Development. Available at: https://ciit.edu.ph/3d-animation-benefits/ (Accessed: January 26, 2023).
