https://brands.wattpad.com/insights/gen-z-financial-literacy
Gen Z is actually quite optimistic about their financial future, with 70% of participants having increased their savings in the past year.
However, it appears that their lack of anxiety about money could be hindering their drive to understand it. Only 41% of Generation Wattpad reported that financial literacy was important to them, with 33% claiming that they don’t do any research on finance or investing. For those who did have financial goals in mind, 49% were focused on paying their tuition, followed closely by 47% who wanted to buy a home or move out of their parents house.
52% of Generation Wattpad are relying on their family and friends for financial guidance, and 25% receiving it from social media, there remains an evident need for brands to support Gen Z with educational opportunities surrounding financial topics.
millennials are driving the current NFT boom. In order for brands to capture the attention of Gen Z, they’ll need to enhance their NFT offerings to appeal to them.
American Eagle, have begun to integrate the work of digital creators into their marketing strategy. After partnering with VaynerNFT and Bitski, an online wallet platform, the apparel brand launched its premiere NFT collection. Commissioning designs from up-and coming digital artists, American Eagle offered Gen Z increased accessibility to NFTs with their free-to-mint $1 tokens.
Nike acquired RTFKT, a virtual shoe company that sells trendy digital sneakers, and Adidas launched its NFT collection, Into the Metaverse.
