Exercising your imagination during isolation is just as important as exercising your body. That\u2019s why Nike has partnered up with long-term collaborator and renowned contemporary artist Tom Sachs, helping to unleash creativity by offering unprecedented access to his personal studio. A digital workshop experience dubbed \u2018In Situation Resource Utilization (I.S.R.U)\u2019, is the initiative designed to inform and inspire during these challenging times. Become the 13th member of the Tom Sachs studio, as the Mars Yard mastermind educates you on the fundamentals of making and creating!<\/p>\n\n\n\n
Creating the next chapter of the ever-evolving NikeCraft initiative, I.S.R.U encourages and enables the community to use their limited at-home resources to explore their own creative potentia<\/strong>l. Hosted via Instagram, IG Live, and IGTV, the weekly workshops invite you to learn from and create with, a variety of experts through unprecedented access, guided workshops, and open dialogue. You\u2019ll get to see the studio craft evolve from a product concept engine to a sustainable and inclusive design studio that\u2019s shaping the future of accessible products.<\/p>\n\n\n\n \u2018The size of your tool kit doesn\u2019t matter. A bag of pencils will get you just as far as a basement workshop. Evaluate the situation, take inventory of what you have, and get started.\u2019<\/em> -Tom<\/p>\n\n\n\n ‘NikeCraft I.S.R.U acts as a creative workout for the mind to compliment the body\u2019s workout. And we believe keeping both the mind and body sharp will help you reach your full potential.’<\/p>\n\n\n\n Over 5 weeks, I.S.R.U has covered the topics of \u2018Home Set Up\u2019, \u2018Pencil to Paper\u2019, \u2018Repurposing\u2019, and \u2018Artist as Athlete\u2019, with the latest session on \u2018Repair\u2019 recently airing on May 1.<\/p>\n\n\n\n –<\/p>\n\n\n\n I am very inspired by the spirit of In Situation Resource Utilization and its work that encourages to think creatively during the pandemic. It’s such an innovative way of connecting creative individuals through these online workshops. Every week you will see people posting ‘homework’ in response to the week’s topic and idea. This has made a community of strangers who didn’t know each other but had the same interest in design and creativity. <\/em><\/p>\n\n\n\n I can see how the collaboration between him and NIKE are closely related. From the first lesson, Tom tells people “the size of your tool kit doesn’t matter.” It’s the same idea with workout during a pandemic that the gym and the equipment don’t really matter; what’s important is you and your motivation for exercise. <\/em><\/p>\n\n\n\n