{"id":2940,"date":"2019-09-23T11:25:36","date_gmt":"2019-09-23T11:25:36","guid":{"rendered":"https:\/\/desis.osu.edu\/seniorthesis\/?p=2940"},"modified":"2019-09-23T11:25:38","modified_gmt":"2019-09-23T11:25:38","slug":"rothys-footwear-company-diving-headfirst-into-the-circular-economy","status":"publish","type":"post","link":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/2019\/09\/23\/rothys-footwear-company-diving-headfirst-into-the-circular-economy\/","title":{"rendered":"Rothy\u2019s Footwear Company Diving Headfirst into The Circular Economy"},"content":{"rendered":"\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-concept-21\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AnAUsr1gRU\"><a href=\"https:\/\/www.concept-21.com\/innovation\/rothys-footwear-and-the-circular-economy\/\">Rothy&#8217;s Footwear And The Circular Economy<\/a><\/blockquote><iframe loading=\"lazy\" title=\"&#8220;Rothy&#8217;s Footwear And The Circular Economy&#8221; &#8212; Concept 21\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/www.concept-21.com\/innovation\/rothys-footwear-and-the-circular-economy\/embed\/#?secret=AnAUsr1gRU\" data-secret=\"AnAUsr1gRU\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"http:\/\/share.rothys.com\/x\/F4aXOB\">Rothy\u2019s<\/a>, a womens footwear brand, is the \u2018holy grail\u2019 of\nshoes. Their products looks great, are super comfortable and are made of\nrecycled materials that help to reduce environmental impact. Rarely does a product\ndeliver on all three criteria and it is why Rothy\u2019s is one of the top Circular\nEconomy brands.<\/p>\n\n\n\n<p>Their shoes feature an\nenvironmentally-friendly recycled carbon-free rubber outsole, and insoles made\nof&nbsp;<a href=\"https:\/\/www.wired.com\/story\/rothys-sneaker\/\">recycled\nplastic and recyclable foam<\/a>. The\nresult is a shoe that has no seams to cause blisters, a highly breathable upper\nthat feels soft, and a cushy footbed that is as comfortable as the leading\nbrands.<\/p>\n\n\n\n<p>The use of all these recycled materials would\nfall short if they didn\u2019t last. A key testament of the Circular Economy is\nensuring that a product lasts as long as possible. This means that the product\nis not only durable but is also resilient to fast fashion trends. In many ways\nRothy\u2019s product longevity is an understated story that in fact sets them apart\nfrom others. Since their products are primarily made from one of the most\nresilient man-made materials, plastic, they are inherently highly durable.\nRothy\u2019s ensures that they only use recycled plastic that helps keep waste out\nof landfills while cutting demand for petroleum. The use of this robust\nmaterial enables it to withstand many wash cycles in a standard washing\nmachine, making them look like new every time they are washed. This is good because\nyou\u2019ll want to wear these shoes for nearly any occasion. Due to their timeless\ndesign you can and will wear them for years to come.<\/p>\n\n\n\n<p>When the time comes to part with your shoes,\nRothy\u2019s provides a pre-paid envelope to ship back your old shoes so that they\ncan be recycled into new ones. This is possible impart to their minimalist\ndesign approach that makes use of uniform materials and only a handful of\ncomponents.<\/p>\n\n\n\n<p><em>Analysis: This article shows a show brand dedicated to\nthe circular economy and reducing the amount of pollution from shoes. Rothy\u2019s\nshoes implements a business model that after the shoes are worn out you send\nthem back to their facilities where they are simply taken apart and used in a\nnew shoe. This circular economy is sustainable and is a great model for how we\ncould reduce the number of shoes thrown away each year. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rothy\u2019s, a womens footwear brand, is the \u2018holy grail\u2019 of shoes. Their products looks great, are super comfortable and are made of recycled materials that help to reduce environmental impact. Rarely does a product deliver on all three criteria and it is why Rothy\u2019s is one of the top Circular Economy brands. Their shoes feature [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-2940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"_links":{"self":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/2940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/comments?post=2940"}],"version-history":[{"count":2,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/2940\/revisions"}],"predecessor-version":[{"id":3343,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/2940\/revisions\/3343"}],"wp:attachment":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media?parent=2940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/categories?post=2940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/tags?post=2940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}