{"id":2053,"date":"2019-09-21T20:41:33","date_gmt":"2019-09-21T20:41:33","guid":{"rendered":"https:\/\/desis.osu.edu\/seniorthesis\/?p=2053"},"modified":"2019-09-23T16:00:58","modified_gmt":"2019-09-23T16:00:58","slug":"i-guess-boys-can-do-it-too-marketing-to-women-in-2019","status":"publish","type":"post","link":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/2019\/09\/21\/i-guess-boys-can-do-it-too-marketing-to-women-in-2019\/","title":{"rendered":"I guess boys can do it too&#8230; genderless gear in 2019 : Bussiness Conjecture"},"content":{"rendered":"\n<p>After examining the current trends in the outdoor industry and advertising, there is a strong trend toward marketing to women, with a focus on empowerment. In this conjecture, I will be exploring these trends through a proposed advertising campaign and products that focus on the right fit over the gendering of products.<br><\/p>\n\n\n\n<p>The advertising campaign will feature men and women participating in outdoor activities together in equal standing. The tag line for the campaign is \u201cI guess boys can do it too,\u201d flipping the current advertising trend of focusing on the empowerment of women. In the past advertising has never explicitly used the empowerment of men as a selling point in the same way as they do for women. However, in this context, it\u2019s more of a dig on gender-exclusive marketing. This tagline will be paired with text that says, \u201cGear for everyone MEANS everyone.\u201d This advertising campaign is in promotion for a line of gear that is gender inclusive.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/backpack-set-1-1024x791.png\" alt=\"\" class=\"wp-image-2065\" width=\"453\" height=\"349\" srcset=\"https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/backpack-set-1-1024x791.png 1024w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/backpack-set-1-300x232.png 300w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/backpack-set-1-768x593.png 768w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/backpack-set-1-696x538.png 696w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/backpack-set-1-1068x825.png 1068w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/backpack-set-1-544x420.png 544w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/backpack-set-1-1920x1484.png 1920w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n\n\n\n<p>The main focus of this product line will be to create products that are inclusive of all gender expressions. Instead of having \u201cmen\u201d and \u201cwomen\u201d versions of products they will come in \u201cbroad\u201d and \u201cslim\u201d fits. Each fit will be available in the same color palettes. By removing gendered terms from products, individuals will have to put more focus on fit to find one that accommodates their body better. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/boots-1024x457.png\" alt=\"\" class=\"wp-image-2067\" width=\"447\" height=\"199\" srcset=\"https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/boots-1024x457.png 1024w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/boots-300x134.png 300w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/boots-768x343.png 768w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/boots-696x311.png 696w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/boots-1068x477.png 1068w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/boots-940x420.png 940w, https:\/\/desis.osu.edu\/seniorthesis\/wp-content\/uploads\/2019\/09\/boots-1920x858.png 1920w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><figcaption>               example of a boot that would be in the product line <\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After examining the current trends in the outdoor industry and advertising, there is a strong trend toward marketing to women, with a focus on empowerment. In this conjecture, I will be exploring these trends through a proposed advertising campaign and products that focus on the right fit over the gendering of products. The advertising campaign [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":2058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,31,2,1],"tags":[244],"class_list":{"0":"post-2053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-business-featured","9":"category-featured","10":"category-uncategorized","11":"tag-designconjecture"},"_links":{"self":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/2053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/comments?post=2053"}],"version-history":[{"count":5,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/2053\/revisions"}],"predecessor-version":[{"id":3161,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/2053\/revisions\/3161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media\/2058"}],"wp:attachment":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media?parent=2053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/categories?post=2053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/tags?post=2053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}