{"id":1988,"date":"2019-09-21T04:26:01","date_gmt":"2019-09-21T04:26:01","guid":{"rendered":"https:\/\/desis.osu.edu\/seniorthesis\/?p=1988"},"modified":"2019-09-21T04:26:03","modified_gmt":"2019-09-21T04:26:03","slug":"heres-soylents-new-product-its-food","status":"publish","type":"post","link":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/2019\/09\/21\/heres-soylents-new-product-its-food\/","title":{"rendered":"Here\u2019s Soylent\u2019s New Product. It\u2019s Food."},"content":{"rendered":"\n

by Jonah Engel Bromwich and John Herrman, NYT, April 18, 2019
Here\u2019s Soylent\u2019s New Product. It\u2019s Food.<\/a><\/p>\n\n\n\n

So Soylent \u2014 the contrarian food replacement company that made its name hawking beige, drinkable meals to time-crunched Silicon Valley workers \u2014 on Thursday unleashed the next-best-thing: Soylent Squared, a 100-calorie, very much chewable \u201cmini-meal,\u201d

Soylent was embraced by people who resembled Mr. Reinhart, young affluent technology workers who saw it as a new tool to maximize their efficiency, something that could enhance performance by requiring them to waste less time eating.

Asked if new customers should consider living solely off Soylent, Mr. Crowley said, \u201cWe don\u2019t recommend it, no. Absolutely. 100 percent. We don\u2019t recommend, not because we don\u2019t think it\u2019s healthy or we don\u2019t think it\u2019s there. It\u2019s a very difficult thing to do and our research tells us that it happens for a very limited amount of time.\u201d

The company is working hard to ensure its products are not merely safe to eat, but also tasty and enjoyable.

In 2019, Mr. Crowley said, Soylent is about filling in gaps: in a customer\u2019s day; in its product line; in the global food supply.

Soylent will complete a sort of circuit, taking its product, once a lifestyle choice for a small group of technology overlords, and pushing it as a lifestyle necessity to the tech underclass for whom every moment spent on things like eating instead of working means less money.

Soylent could contribute to solving other pressing global issues. \u201cSo we have overpopulation,\u201d he said. \u201c9.7 billion by 2050. What do nutritionists tell us?\u201d

\u201cPeople want to consume what they know,\u201d Mr. Crowley said. \u201cIf you want to scale it, you need to tap into something they know.\u201d What customers know best, it turns out, is food.

Analysis: <\/em><\/strong>Soylent is the anti-thesis of holistic eating, yet I do think it has some validity in its concept. It’s common for people to eat, but not receive the nutrition needed to function, which I think is a good place for products like soylent. However, I do think that seeing food as a mere source of fuel is dystopian, depressing, and unhealthy.<\/p>\n","protected":false},"excerpt":{"rendered":"

by Jonah Engel Bromwich and John Herrman, NYT, April 18, 2019Here\u2019s Soylent\u2019s New Product. It\u2019s Food. So Soylent \u2014 the contrarian food replacement company that made its name hawking beige, drinkable meals to time-crunched Silicon Valley workers \u2014 on Thursday unleashed the next-best-thing: Soylent Squared, a 100-calorie, very much chewable \u201cmini-meal,\u201d Soylent was embraced by […]<\/p>\n","protected":false},"author":17,"featured_media":1993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-1988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-science-tech"},"_links":{"self":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/1988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/comments?post=1988"}],"version-history":[{"count":1,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/1988\/revisions"}],"predecessor-version":[{"id":1994,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/1988\/revisions\/1994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media\/1993"}],"wp:attachment":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media?parent=1988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/categories?post=1988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/tags?post=1988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}