{"id":18500,"date":"2024-09-08T20:34:59","date_gmt":"2024-09-09T00:34:59","guid":{"rendered":"https:\/\/desis.osu.edu\/seniorthesis\/?p=18500"},"modified":"2024-09-16T20:31:51","modified_gmt":"2024-09-17T00:31:51","slug":"art-4","status":"publish","type":"post","link":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/2024\/09\/08\/art-4\/","title":{"rendered":"Lessons from The Brain Center at Whipple\u2019s"},"content":{"rendered":"\n<p>\u201cThe Brain Center at Whipple\u2019s\u201d is an episode of <em>The Twilight Zone<\/em> that raises awareness around the ethics of technology:<\/p>\n\n\n\n<div class=\"wp-block-cover is-light has-black-color has-text-color has-link-color wp-elements-c5c595f47c5a9c179624eac37287760a\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#e9e9e9\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>The episode opens with Mr. Whipple previewing a film with his Chief Engineer: an update that Whipple is making to the board of directors.&nbsp;<\/p>\n\n\n\n<p>He says, <strong>\u201cAt Whipple\u2019s, we only take forward steps,\u201d<\/strong> and proceeds to <strong>introduce the X109B14 Automatic Assembly Machine, proudly announcing that it will replace 61,000 jobs<\/strong>, 73 machines, and save the company $4 million in employee insurance, welfare, hospitalization, and profit-sharing.&nbsp;<\/p>\n\n\n\n<p>He says all of this without emotion or regret, much to the chagrin of Hanley, the Chief Engineer, who does not approve of \u201ca lot of men out of work.\u201d <strong>He cautions Whipple about taking men\u2019s livelihood <\/strong>and reason for being away from them, and about Whipple\u2019s lack of goodwill and compassion through his <strong>\u201cheartless manipulation of man and metals.\u201d<\/strong>&nbsp;<\/p>\n\n\n\n<p>Whipple\u2019s response is one rooted in numbers: <span style=\"text-decoration: underline\">\u201cI am here to provide efficiency. That is my only concern.\u201d And in Whipple\u2019s mind, efficiency only comes from machines.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>The episode ends with the board removing Whipple from his job, due to overexertion and the inability to make sound judgments. Cut to his office, where a robot is now handling all of his duties.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Robby The Robot Replaces Mr. Whipple!\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/gqy1dRgn7Pc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Robby The Robot Channel. (2022, March 8). <em>Robby The Robot Replaces Mr. Whipple!<\/em> [Video]. Youtube. <a href=\"https:\/\/www.youtube.com\/watch?v=gqy1dRgn7Pc\">https:\/\/www.youtube.com\/watch?v=gqy1dRgn7Pc<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Fast forward to the present day. With <strong>artificial intelligence<\/strong>, <strong>mounds of data<\/strong>, <strong>the Internet of Things<\/strong>, and <strong>autonomous everything<\/strong>, we ostensibly have more technology at our disposal than ever before. As a result, we\u2019re experiencing a crisis of ethics that seems to take on a daily drumbeat:&nbsp;<\/p>\n\n\n\n<p>&#8211; Elizabeth Holmes ran <strong>a massive fraud scheme<\/strong> at Theranos, <strong>keeping people in the dark<\/strong> about the true nature of the blood test she supposedly invented.<br>&#8211; The Securities and Exchange Commission sued the former CEO of Volkswagen for the \u201cmassive fraud\u201d behind the diesel emissions scandal. <strong>By using a simple bit of software, Volkswagen was able to make emissions cleaner during testing, but left drivers\u2019 vehicles as dirty as ever, when they thought they were buying cleaner vehicles.<\/strong><\/p>\n\n\n\n<p>Technology isn\u2019t to blame. Humans are.<\/p>\n\n\n\n<p>In each of those cases, a human made the decision to say, <em>\u201cI have a choice between right and wrong. And I\u2019m choosing wrong.\u201d<\/em><\/p>\n\n\n\n<p><strong>The technology just made it easier for them to accept what they thought: that they weren\u2019t causing direct harm.<\/strong> (Monty, 2019, paras. 3-7, 17-19, 21-24)<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>While researching emerging technologies and business models being promoted as the latest innovations, I came across an article that served as a reminder that the solution should ultimately answer to people and not innovation. Efficiency can not be the only concern at hand, especially when that hand is of a robot. It\u2019s very relative to the problem today of AI taking over jobs, but it can equally influence my design solution. How do we put people\u2019s finances and futures back in their hands and create personal connections, even if that is through digital banking? Does human-centered design have a place in financial innovation?<\/p>\n\n\n\n<p>Pertaining to this project, I want to amplify customers\u2019 choices, and when that could be done through new technology, I\u2019ll implement it. There\u2019s a balance of how much innovation I should use, and that balance is overtaken when it starts to exceed purpose. How can I design digital banking solutions that not only provide efficiency but also create deeper connections between people?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"has-text-align-center\">References<\/p>\n\n\n\n<p>Monty, S. (2019, March 21). <em>Lessons from The Brain Center at Whipple\u2019s.<\/em> Timeless Leadership. <a href=\"https:\/\/www.timelesstimely.com\/p\/lessons-from-the-brain-center-at\">https:\/\/www.timelesstimely.com\/p\/lessons-from-the-brain-center-at<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe Brain Center at Whipple\u2019s\u201d is an episode of The Twilight Zone that raises awareness around the ethics of technology: While researching emerging technologies and business models being promoted as the latest innovations, I came across an article that served as a reminder that the solution should ultimately answer to people and not innovation. Efficiency [&hellip;]<\/p>\n","protected":false},"author":130,"featured_media":19467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-18500","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts"},"_links":{"self":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/18500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/comments?post=18500"}],"version-history":[{"count":6,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/18500\/revisions"}],"predecessor-version":[{"id":19947,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/18500\/revisions\/19947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media\/19467"}],"wp:attachment":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media?parent=18500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/categories?post=18500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/tags?post=18500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}