{"id":15372,"date":"2023-09-04T20:28:08","date_gmt":"2023-09-05T00:28:08","guid":{"rendered":"https:\/\/desis.osu.edu\/seniorthesis\/?p=15372"},"modified":"2023-10-02T02:17:34","modified_gmt":"2023-10-02T06:17:34","slug":"honda-and-88rising-collaborate-to-create-memorable-experiences-for-music-fans-furthers-support-of-emerging-asian-artists","status":"publish","type":"post","link":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/2023\/09\/04\/honda-and-88rising-collaborate-to-create-memorable-experiences-for-music-fans-furthers-support-of-emerging-asian-artists\/","title":{"rendered":"Honda and 88rising Collaborate to Create Memorable Experiences for Music Fans, Furthers Support of Emerging Asian Artists"},"content":{"rendered":"\n

Published:<\/strong> August 3, 2023<\/p>\n\n\n\n

Writers: <\/strong>Honda<\/p>\n\n\n\n

Link: <\/strong>https:\/\/hondanews.com\/en-US\/honda-corporate\/releases\/release-5003aaa39c009393f5d06d620f0224dc-honda-music-partnership-with-88rising-creates-memorable-experiences-for-fans-furthers-support-of-emerging-asian-artists<\/a><\/p>\n\n\n\n

Honda is partnering with 88rising \u2013 the pioneering global music and media company representing the best of Asian music talent in America \u2013 to create memorable experiences for music fans, while providing 88rising\u2019s breakthrough artists a larger platform to pursue their dreams.<\/p>\n\n\n\n

Honda and 88rising will celebrate the culture and creativity of the Asian American community at the 88rising Head in the Clouds Music and Arts Festival Aug. 5-6 in Pasadena, California. Fans attending the festival will enjoy exclusive experiences and epic performances, including the \u201cHonda Double Happiness\u201d stage lineup of Stephanie Poetri, Spence Lee, Lyn Lapid, Phum Viphurit, Eyedress, Grentperez and Akini Jing.<\/p>\n\n\n\n

As official automotive partner of Head in the Clouds, the \u201c88 Type R Honda Customs Shop\u201d festival activation is a unique take on the tuner car garage, featuring a 2000 Civic Si project car and the all-new 2023 Honda Civic Type R \u2013 the most powerful Honda production vehicle ever sold in the U.S.<\/p>\n\n\n\n

The \u201c88 Type R Honda Customs Shop\u201d at Head in the Clouds also is an exclusive merch shop that will showcase the new Honda X 88rising limited-edition apparel capsule, \u201c88 Type R.\u201d Festival attendees will be able to preview and shop the full \u201c88 Type R\u201d capsule, a unisex collection that includes cut-and-sew pieces inspired by the late 90\u2019s to early 00\u2019s of the Asian car culture scene. Drop 1 of the \u201c88 Type R\u201d collection will launch August 5 exclusively at Head in the Clouds and online.<\/p>\n\n\n\n

\u201cHonda\u2019s support of music and young breakthrough artists spans more than two decades, and our partnership with 88rising will give voice to their stories of imagination and determination,\u201d said Phillip Lee, media department lead, Honda Marketing. \u201c88rising elevates and empowers Asian artists and Honda is proud to provide a platform to help support their dreams and advance their careers.\u201d<\/p>\n\n\n\n

Honda began collaborating with 88rising since 2022, with the launch of the all-new HR-V compact SUV. Honda and 88rising also released a docu-series featuring 88rising Indonesian singer-songwriter NIKI, Indonesian rapper Warren Hue and Chinese-American independent artist mxmtoon, sharing a look inside the career journeys of each artist and the challenges they faced along the way. In 2023, the docu-series featuring Warren Hue was honored by the Shorty Awards with a Gold Honor. Most recently, Honda and 88rising thrilled fans of the 2023 New York Head in the Clouds Festival with performances by Raveena, Atarashii Gakko!, Spence Lee, Wolftyla and Knock2 on the Honda Double Happiness Stage.<\/p>\n\n\n\n

\u201c88rising\u2019s mission is to celebrate Asian creatives,\u201d said Jason Ve, senior vice president of brand partnerships, 88rising. \u201cWe\u2019re appreciative of our partnership with Honda, as it puts a spotlight on the most exciting artists and allows us to share their stories with the world.\u201d<\/p>\n\n\n\n

Music connects Honda with new, younger car buyers from the Honda Civic Tour, which will soon launch its 22nd year, to premier music festival partnerships, exclusive online music programming, performances and artist interviews. The Honda lineup of gateway models includes\u00a0Civic,\u00a0the number one vehicle among Millennial buyers, capturing the most Gen Z, first-time and multicultural buyers in the industry, and\u00a0HR-V, America’s most popular SUV with first-time, Gen-Z, Millennial and Hispanic buyers.<\/p>\n\n\n\n

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Commentary<\/strong><\/p>\n\n\n\n

I’ve always found these kinds of partnerships curious because of how contrasting the markets can be. The connection seems to be that Honda is a Japanese company and wants to promote the younger generations through musical expression and creative social events. For 88rising, Honda is a way for them to gain money, promotion, and new audiences for a variety of artists. For Honda, this partnership represents the inclusion and exploration of the next generation of drivers. Honda knows that in 10 years, their main target is going to be Gen Z and Gen Alpha, so why not start gauging them through large events like this? And get event goers excited about new, fast, and cool cars that Honda is putting out like the Civic Type R? In terms of applying this to my project, I’m curious of Honda is looking into a partnership with curbside pickup retailers for potential innovation and future projects. How can both Kroger and Honda benefit from designs we create? Who is the next audience we should be anticipating?<\/p>\n","protected":false},"excerpt":{"rendered":"

Published: August 3, 2023 Writers: Honda Link: https:\/\/hondanews.com\/en-US\/honda-corporate\/releases\/release-5003aaa39c009393f5d06d620f0224dc-honda-music-partnership-with-88rising-creates-memorable-experiences-for-fans-furthers-support-of-emerging-asian-artists Honda is partnering with 88rising \u2013 the pioneering global music and media company representing the best of Asian music talent in America \u2013 to create memorable experiences for music fans, while providing 88rising\u2019s breakthrough artists a larger platform to pursue their dreams. Honda and 88rising will celebrate the culture and creativity […]<\/p>\n","protected":false},"author":100,"featured_media":15374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[344,408,400,120],"class_list":{"0":"post-15372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts","8":"tag-arts","9":"tag-concert","10":"tag-honda","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/15372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/comments?post=15372"}],"version-history":[{"count":2,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/15372\/revisions"}],"predecessor-version":[{"id":17128,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/15372\/revisions\/17128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media\/15374"}],"wp:attachment":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media?parent=15372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/categories?post=15372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/tags?post=15372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}