{"id":13851,"date":"2023-02-05T17:26:21","date_gmt":"2023-02-05T22:26:21","guid":{"rendered":"https:\/\/desis.osu.edu\/seniorthesis\/?p=13851"},"modified":"2023-02-05T17:26:23","modified_gmt":"2023-02-05T22:26:23","slug":"dove-continues-its-mission-to-raise-awareness-of-harmful-social-media","status":"publish","type":"post","link":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/2023\/02\/05\/dove-continues-its-mission-to-raise-awareness-of-harmful-social-media\/","title":{"rendered":"<strong>Dove continues its mission to raise awareness of harmful social media<\/strong>"},"content":{"rendered":"\n<p><em>The beauty brand\u2019s new campaign features the use of deepfakes to make a point about how easy it is for young women to be fed dangerous messages online<\/em><\/p>\n\n\n\n<p>Dove\u2019s new ad follows last year\u2019s&nbsp;<a href=\"https:\/\/www.creativereview.co.uk\/dove-reverse-selfie-ad-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">#ReverseSelfie<\/a>&nbsp;and continues Dove\u2019s mission to raise awareness of the impact social media has on self-esteem, particularly amongst young women.<\/p>\n\n\n\n<p>According to Dove\u2019s Self-Esteem Project research, two in three girls in the US are spending more than an hour each day on social media, which is more than they are spending in person with friends. Their feeds are filled with beauty advice which presents idealised imagery and advice which can create low self-esteem.<\/p>\n\n\n\n<p>To highlight this, Dove brings a number of mothers and daughters together for a new ad, which shows them discussing the influence of social media, before events take an unexpected turn.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Toxic Influence: A Dove Film | Dove Self-Esteem Project\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/sF3iRZtkyAQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Dove\u2019s new ad follows last year\u2019s&nbsp;<a href=\"https:\/\/www.creativereview.co.uk\/dove-reverse-selfie-ad-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">#ReverseSelfie<\/a>&nbsp;and continues Dove\u2019s mission to raise awareness of the impact social media has on self-esteem, particularly amongst young women.<\/p>\n\n\n\n<p>According to Dove\u2019s Self-Esteem Project research, two in three girls in the US are spending more than an hour each day on social media, which is more than they are spending in person with friends. Their feeds are filled with beauty advice which presents idealised imagery and advice which can create low self-esteem.<\/p>\n\n\n\n<p>To highlight this, Dove brings a number of mothers and daughters together for a new ad, which shows them discussing the influence of social media, before events take an unexpected turn.<\/p>\n\n\n\n<p>The twist comes via the use of deepfake technology, which sees a series of beauty influencers replaced by the teens\u2019 mothers, who are then shown spouting the harmful advice they see online.<\/p>\n\n\n\n<p>This stunt element is then used to prompt more open conversations between the mothers and daughters before the campaign is brought to a close with a push for parents to visit the&nbsp;<a href=\"http:\/\/dove.com\/Detoxify\" target=\"_blank\" rel=\"noreferrer noopener\">Dove Self-Esteem Project website<\/a>&nbsp;to find advice on how to help young people navigate social media.<\/p>\n\n\n\n<p>As with the #ReverseSelfie campaign, this new ad does a good job of raising awareness of the challenges teenagers face on social, even if there are not always clear solutions to the problems.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#536a89\">Resource:<\/h2>\n\n\n\n<p>Creative Review. \u201cDove Continues to Raise Awareness of Harmful Social Media,\u201d April 27, 2022. <a href=\"https:\/\/www.creativereview.co.uk\/dove-continues-its-mission-to-raise-awareness-of-harmful-social-media\/\">https:\/\/www.creativereview.co.uk\/dove-continues-its-mission-to-raise-awareness-of-harmful-social-media\/<\/a>.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#536a89\">Personal Analysis: <\/h2>\n\n\n\n<p>Dove always has been one of my favorite brands, and I enjoy following their campaigns as it usually relates to raising social awareness. This time, the campaign highlights how social media can perpetuate unrealistic beauty standards and contribute to low self-esteem, body shaming, and anxiety. The campaign aims to encourage people to think critically about the content they consume on social media and promote self-love and body positivity. Overall, the campaign is a good example of a brand using its platform to address a social issue and promote positive change. This got me thinking: what if we consider brands to be part of a social change while designing a new social media platform, a social media that &#8220;makes&#8221; brands to be good! To care more than selling their products and services. Brands can be part of a social change while still focusing on their values and mission rather than solely on promotions. However, I believe it would still bring some values for brands that ends up in more sells and eventually consumerism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The beauty brand\u2019s new campaign features the use of deepfakes to make a point about how easy it is for young women to be fed dangerous messages online Dove\u2019s new ad follows last year\u2019s&nbsp;#ReverseSelfie&nbsp;and continues Dove\u2019s mission to raise awareness of the impact social media has on self-esteem, particularly amongst young women. According to Dove\u2019s [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":13852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-13851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-focus"},"_links":{"self":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/13851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/comments?post=13851"}],"version-history":[{"count":1,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/13851\/revisions"}],"predecessor-version":[{"id":13853,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/posts\/13851\/revisions\/13853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media\/13852"}],"wp:attachment":[{"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/media?parent=13851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/categories?post=13851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desis.osu.edu\/seniorthesis\/index.php\/wp-json\/wp\/v2\/tags?post=13851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}